All entities in the ecosystem derive their credibility from SRP Zuid's 20+ years of Dutch engineering. The visual system reflects this: SRP Zuid Blue is the master color, and every entity is visually "endorsed" by the parent brand.
Master brand · Manufacturing foundation · Est. 2005
Sustainable energy projects — the transition arm
DC fast charging products — the innovation brand
Software & data intelligence — the digital brain
Every subsidiary uses this endorsement badge in its footer and communications. The connected-dots symbol references SRP Zuid's core business: electrical distribution. It appears at a fixed size (height 28px) and always in SRP Blue.
The palette derives from SRP Zuid's corporate blue. Each entity receives one accent color that complements — never competes with — the master blue. The accent is used sparingly: for dot indicators, hover states, and small highlights. SRP Blue always dominates.
Used across all entities for navigation, headers, CTAs, and the endorsement badge. This is the unifying thread.
Each entity owns one accent. It appears in their dot indicator, section accents on the group website, and as secondary color on their own site.
Two typeface families serve complementary roles. DM Sans for personality-rich headlines and navigation. IBM Plex Sans for body text — chosen for its industrial heritage and excellent readability at small sizes. IBM Plex Mono for technical details, specs, and metadata.
DM Sans 700 · Letter-spacing -0.03em · Used for headlines, navigation, entity names, page titles
IBM Plex Sans 400 · Line-height 1.7 · Used for paragraphs, descriptions, card content
IBM Plex Mono 400 · Used for specs, metadata, code, labels, section numbers
The signature visual element is a horizontal line connecting colored nodes — a direct reference to a single-line electrical diagram. It represents how the four entities connect to form one system. This motif replaces generic decorative elements and is unique to the SRP Group.
A single horizontal line runs behind or below the hero headline, with faint glow at each node. It sets the "connected ecosystem" tone immediately.
Between page sections, the line appears as a thin horizontal rule with a small junction dot at center — replacing generic <hr> elements.
The "Part of SRP Group" badge uses a miniature two-node line as its icon, reinforcing the connection metaphor at the smallest scale.
The line runs along the bottom of slide templates and the header of printed documents. It's the visual thread that ties all touchpoints together.
Each entity keeps its own identity while being visually anchored to SRP Zuid. The rule: SRP Blue is always the primary. Entity accents appear in indicators, not in primary UI.
SRP Zuid uses the full blue palette as its primary identity. No secondary accent needed — blue is their brand. Their website, materials, and communications use SRP Blue exclusively. All other entities visually defer to this color.
SRP Renewables uses SRP Blue for navigation and structure, with Renewables Green as secondary accent for icons, status indicators, and section highlights. The green signals sustainability without overriding the parent identity.
R & R has more visual independence as a product brand — their accent blue can appear in product photography, CTAs, and charger interface design. However, the "Part of SRP Group" badge and SRP Blue navigation still anchor them to the parent.
MM Guide operates as an external partner with its own brand. On the SRP Group site, it appears within the blue system with a violet accent indicator. On their own site, they maintain their independent identity with the "Part of SRP Group" badge in the footer.
The visual hierarchy ensures SRP Zuid's presence is felt on every touchpoint — without suppressing the individuality of the other entities.
SRP Group Visual Identity
Version 1.0 · June 2026 · For internal use